100 AI Prompts for Small Business Owners

Most people try an AI assistant for their business, ask it something reasonable, get back a paragraph that could apply to anybody, and conclude it is not much use for their kind of work. That is a fair conclusion from the evidence, and it is wrong. The request had no facts, no voice, no constraint and no audience, so nothing came back that could only belong to your business. This is a hundred prompts that fix that, built so that once you fill in your part, the answer could not have been written for anybody else. Ten sections. Finding customers, including the outreach message that is not embarrassing and the objection answered before it is raised. Writing that sounds like you, starting with the one prompt that teaches an assistant your actual voice. Social media drawn from your real week rather than from nothing. Quoting, following up, handling the price objection, and deciding whether to take the job at all. Angry customers, unpaid invoices and the messages you have been avoiding for a fortnight. Pricing, profitability per job, and a cash forecast. Writing down the processes that live only in your head. Hiring, briefing and giving feedback that changes something. Thinking clearly, including a prompt that argues against your own idea. And a final section on using it well: writing your own prompts, forcing it to give you bad news, checking a fact before you repeat it, keeping confidential material out of it, and being straight about the tasks where it should not be involved at all. No product names and no version numbers, because those change every few months and good prompting does not.

• The four things every useful prompt has, and why yours are missing three of them
• How to teach an assistant your actual writing voice, once, and reuse it forever
• Quotes, follow ups, price objections and the graceful final chase
• How to reply to an angry customer without grovelling or admitting fault that is not yours
• What an hour of your time is really worth, and which jobs destroyed your margin
• Where this genuinely helps, where it is unreliable, and what it should never be doing

• People who run the whole business themselves and have no marketing department
• Anyone whose AI results come back sounding like everybody else
• Tradespeople, consultants, shop owners, salons, cafes and small practices
• Owners who lose evenings to quotes, chasing and admin
• Anyone who wants first drafts, not a replacement for their judgement

1. 01Introduction: The reason your prompts are not working
2. 02Section One: Finding customers
3. 03Section Two: Writing that sounds like you
4. 04Section Three: Social media and content
5. 05Section Four: Selling, quoting and following up
6. 06Section Five: Customers, complaints and difficult messages
7. 07Section Six: Money and pricing
8. 08Section Seven: Operations, systems and getting your evenings back
9. 09Section Eight: Hiring and working with people
10. 10Section Nine: Thinking, planning and getting unstuck
11. 11Section Ten: Using this well, and knowing when not to
12. 12Closing: The parts that actually matter

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